Social Issue WPR 1

I have decided my packaging concept to address the social issue of Obesity. Below is the group mindmap we did in week 1. I have found that tub weight loss powders are all transported in the exact same tub which is very uneconomical and has a HUGE re-design opportunity. I would design a sustainable design which minimizes waste and also helps people to lose weight by increasing their motivation levels.

Obesity and Weight Loss

Australia is today ranked as one of the fattest nations in the developed world. The prevalence of obesity in Australia has more than doubled in the past 20 years.

Obesity in Australia

• Fourteen million Australians are overweight or obese.
• More than five million Australians are obese (BMI ≥ 30 kg/m² ).
• If weight gain continues at current levels, by 2025, close to 80% of all Australian adults and a third of all children will be overweight or obese.
• Obesity has overtaken smoking as the leading cause of premature death and illness in Australia.
• Obesity has become the single biggest threat to public health in Australia.
• On the basis of present trends we can predict that by the time they reach the age of 20 our kids will have a shorter life expectancy than earlier generations simply because of obesity.
• Aboriginal and Torres Strait Islander Australians are 1.9 times as likely as non-indigenous Australians to be obese.

References

http://www.modi.monash.edu.au/obesity-facts-figures/obesity-in-australia

 

Peer Evaluation

Ana

Storage compartment is good in terms of ease of access and pleasure of use. Diverse range of concepts allows for ease of change to final design.

Paris 

Drink bottle caters for blind people as well as the macro market. Nice shape and also solves the issue of avoiding dehydration and maintaining body hydration level.

Feedback from Simon

Arbitrary response to build problem solving skills. Form needs to change more  to solve social issue of motivation of weight loss. Graphics not enough and not as important. This is the challenge.

Lessons Learnt